Wedge is the Founder’s Edge

Or why you should never aim to capture 1% of a $1 trillion market. Why the wedge, not the TAM, is the founder’s real edge, with examples from Uniswap to Amazon.

Or why you should never aim to capture 1% of a $1 trillion market. Why the wedge, not the TAM, is the founder’s real edge, with examples from Uniswap to Amazon.