Social
The Future Of OwnyFans
How social media became asocial, why friend.tech is Ponzi Social, and why Web3 is really commerce: tokens bundling culture and...
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Social
Crypto Chats for Crypto Chads?
Why most crypto messaging fails, and how chats can win on utility (smart messages, on-chain data) and status (on-chain identifiers)...
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Identity First, Apps Second: Beyond Gated Web 2 Platforms
Why crypto-native social media will emerge bottom-up: tokens and ZK identifiers indexing users, making identities primary and apps secondary.
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Commerce In The Fluid Web
Revising Mitra's Web 3.0 into 5C: context, content, commerce, community and crypto, and how a fluid, vertically personalized web blurs...
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Crypto Products, But Increasingly Useful
Applying Bill Gurley's Increasing Marginal Utility (IMU) to web3: how social, curation and search products like Lens, Tribz, Shil.me and...
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Social Web 3
The next generation of the social internet: indexing addresses not pages, horizontal vs vertical relevance, identifiers-as-a-service and ZK attestations that...
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Improving Community Distribution
Why airdrops are bad customer acquisition, and how warrants, continuous distribution and gamified KPI-based emissions create better protocol incentive alignment.